Your Privacy

Thanks for using Wordmark. We care about your privacy and only collect the minimum amount of information that is needed for the smooth running and continuous improvement of the website.

Last updated: 16 January, 2023

Privacy Policy

This is the Privacy Policy of the Wordmark website (the “Site”), registered as Wordmark OÜ (Wordmark) in Sepapaja tn 6, 15551, Tallinn, Estonia, managed by Fahri Özkaramanlı (“Wordmark”, “Wordmark Pro” “we”, “us”, “our” and terms of similar meaning). It describes the information that we collect from you as part of the normal operation of our Site, and how we use this information. This Privacy Policy applies only to the Wordmark website and not to any other external sites that may be linked to from the website.

By accessing or using this Site, you agree to the terms of Wordmark’s Privacy Policy, as outlined below. If you do not agree to these terms, please do not access or use this Site. Wordmark reserves the right to change the Privacy Policy from time to time at our sole discretion. Your use of this Site will be subject to the most current version of the Privacy Policy at the time of such use.

Definitions

Use of Your Installed Fonts

Wordmark uses Local Font Access API, our Google Chrome extension or Microsoft Edge add-on to access the fonts that are installed on your computer. By giving your explicit permission through the Local Fonts API or by installing our extension on your browser, you are giving Wordmark permission to access the fonts installed on your computer and show them to you in order to fulfill its core service. Wordmark does not collect or store any personally identifiable information about the fonts installed on your computer, except for the font names that are tagged by users (see "Storage of Tagged Font Names" section) or the font selections that are saved (see "Storage of User Selection Data" section) in the Wordmark Pro service.

Use of Cookies and Local Storage

“Cookies” and “Local Storage” are services provided by your browser for storing information on your computer. Wordmark utilizes these services to provide a better experience for you by remembering your preferences within the site and keeping you logged in (if you are signed-up for a Wordmark Pro account).

Use of Google Ads

Google Ads is an online advertising platform developed by Google. We use Google Ads to place and show advertisements on our site. Google and its partners use cookies to serve ads to you based on your prior visits to Wordmark and/or other sites on the Internet. If you are visiting Wordmark from the EAA or California we have requested from Google to exclude you from being shown personalized ads. Otherwise, you may opt out of personalized ads by visiting Google's Ads Settings page.

Use of Primis Video Ads

Wordmark may use Primis, a video advertising company, to display video advertisements on our website. Primis (https://www.primis.tech) uses technology to show you advertisements that are relevant to you. If you do not wish Primis to continue collecting anonymized information, please click this opt-out link.

Use of Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Wordmark uses Google Analytics in order to understand its visitors usage patterns and improve the quality of its services. Our implementation of Google Analytics anonymizes the IP address and the data collected from your visit is not associated with your IP address. You can choose to opt-out from Google Analytics with Google's Analytics Opt-out Browser Add-on.

Use of Hotjar

We use Hotjar to be able to ask questions to our users within our website. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices and stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy. You can opt-out from Hotjar by following this opt-out link.

Storage of Contact Information (Wordmark Pro only)

When you purchase access to a Wordmark Pro account, we will collect and store your contact information, including your email address, name, and surname. This information will be used to communicate essential account information, provide you with invoices, and enable you to regain access to your account if you happen to forget your password. Your contact information will be stored on our database and with our payment provider Fastspring (Bright Market, LLC dba FastSpring. 801 Garden St., Santa Barbara, CA 93101). We take the privacy of your personal data seriously and will not share your email address or other contact information with any third-party without your explicit consent, except as required by law.

Storage of Tagged Font Names (Wordmark Pro only)

With a Wordmark Pro account, you are provided with the ability to categorize your fonts by assigning a tag to a selection of fonts. Doing so will result in a list of font names being recorded in our database associated with the tag name and your account. Keeping a record of your tagged fonts in our database is essential for the tagging feature to function. You have the option to delete these tags and associated font names through the interface by logging into your Wordmark Pro account.

Storage of Font Selections (Wordmark Pro only)

With a Wordmark Pro account, you have the ability to save a selection of fonts or revisit your previous selection history (A list of fonts is considered as a selection as soon as the filter selected functionality is used). By utilizing this feature, we will collect and store certain information associated with your selections, including font names, visual preferences (e.g. entered text, font size, sort order, letter spacing, line spacing, selected day or night theme and character case) in our database. This information will be linked to your account, and will be used to enable you to save your progress and revisit your previous selections. You have the option to delete this information by logging into your Wordmark Pro account, and clicking on the relevant feature to delete your selection. It is important to note that once information is deleted, it may not be recoverable. We remind you that by using this feature, you are giving your consent for the collection, use and storage of this information as described in this policy.

Use of Smart Categories (Wordmark Pro only)

With a Wordmark Pro account, you can choose to activate the Smart Categories feature to automatically have your fonts categorized. This feature operates by searching Wordmark's font categorization database for each of your font family names and returning the appropriate categorization. In the event that no categorization data is present in the database, Wordmark employs OPENAI's Large Language Model by asking it to classify the missing font families. This request solely contains the font family names and does not include any personally identifiable information.

Data Retention

Wordmark will retain the personal data we collect from you as long as necessary to provide you with the services you have requested, including any Pro account features or functionality. We may also retain certain information for legal and compliance purposes, such as for tax and accounting requirements.

Right to Delete Personal Data

You have the right to request that Fahri Özkaramanlı delete any personal data that we have collected from you by sending an email to contact@wordmark.it.

Right to Request Rectification of Personal Data

As a user of the Wordmark Pro service, you have the right to request rectification of your personal data that we have collected. This includes the ability to correct or update any inaccurate or incomplete information that we have on file. To make a request for rectification, please contact us at contact@wordmark.it. We will respond to your request within a reasonable timeframe and make any necessary changes to your personal data.

Please note that in some cases, we may be legally required to retain certain information and may be unable to make changes to certain types of data. In such cases, we will provide you with an explanation of the reason for our inability to rectify your data.

If you have any questions or concerns about our Privacy Policy, please contact us at contact@wordmark.it.